Bila Labut Prague’s Oldest Department Store

Bílá Labuť, the first department store in Prague stands for shopping in nostalgic surroundings. This store is very much a reminder of what shopping was like during the Cold War period. Bílá Labuť, the White Swan, opened its doors in 1939 and was an instant success. Nazi occupation hampered its growths, but the shop remained popular. When in 1975, the department stores Kotva, on Republiky Square, and Maj on Narodni Avenue opened, Bílá Labuť’s success did not diminish

Back to the 1970s and 1980s

Visiting Bílá Labuť feels as if time stood still. You are back in the 1970s and 1980s when the shopping experience was so different from what it is today. The manikins have escaped from the twentieth century and window-dressing is an unknown profession. Be sure to have lunch in<a href=”https://www.prague-now.com/restaurants/571-simple-meal-at-a-budget-price.html” target=”_blank”> Restaurace U Rozvařilů </a>on the fifth floor. The menu features dishes that were also favourites in Socialist days. The portions are huge, so come with a good appetite.

Bílá Labuť Architecture

When Bílá Labuť opened, the store was a showpiece of Functionalist architectural style, both its exterior and interior. Steel and concrete are the main components. Pay special attention to the rounded shop windows, the doorknobs and hinges, all period pieces. The store front is five storeys high and consists of one single window of 30 x 18 m, covered with 180 plates of opaque silver-grey glass, heat and sound resistant.

First Escalators

Five lifts whizzed shoppers to the upper floors. The ultimate novelty was the escalator, the very first to be installed inside a building in Prague. A pneumatic pipe system connected the cash registers in the different departments with the central cash register, a true innovation. On each floor there were several easy chairs where shoppers could rest. While the parents went shopping, care takers looked after children in the children’s corner brimful with toys. Special places were reserved for prams and pushchairs.

Bílá Labuť Today

Today Bílá Labuť consists of stores-within-a-store: Wall Street – fashion, handbags and shoes, Velikostí Poradna – lingerie, Gentleman – men’s fashion, Crystal Bijou – jewelry, Obuv Magdalena – shoes and many more mainly Czech stores. A Lidl Supermarket is in the basement. The showroom of Defo furniture is on the fourth floor. You may not want to buy a sofa and armchairs, simply wander about to see Czech people’s favourite furniture.

Address

Bílá Labuť
Na Poříčí 23
Prague 1, Nove Mesto

Opening Hours

Monday to Friday: 09.00-20.00
Saturday: 09.00-18.00
Sunday: 10.00-18.00

Public Transport

Metro line B station Republiky Tram 3, 8, 14, 23 and24 Bílá Labuť stop

Bila Labut

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