Parizska Avenue and Top Fashion
What Paris has in the Champs-Elysées, Prague has in Parizska Avenue: designer shopping at its best. This is the most fashionable street in Prague and the most expensive. It is home to top designers like Hermes, Dior, Dolce & Gabbana, Prada, and Gucci. Parizska, a tree lined avenue connecting Old Town Square with Cechuv Bridge, intersects the Jewish Quarter. It is not only shops and shop windows also the opulent Art Nouveau facades are worth a closer. Winter is the best time as in summer the foliage conceals the details, but hardly anyone comes to Parizska for the beauty of the architure. International brands and fashion labels that’s what counts.
Designer shopping in Parizska because this avenue is the centre of haute couture and in particular of the international fashion houses. You will find the boutiques of Czech fashion designers in the side streets; Hana Havelkova and Klara in Dusni Street. In this avenue you will also find a high concentration of stores selling antiques, Czech glass and porcelain. Top brands of watches and jewelry are also represented, such as Boucheron, Rolex and Cartier. Jimmy Choo has a beautiful collection of bags, glasses, perfume and the most beautiful shoes with very high heels. Think twice before buying high heels and wear them in Prague. The cobblestoned streets are true heel-pinchers.
From Armani to Vuiton
Fashionistas (with a credit card) have the day of their lives when they go designer shopping in Prague. All the famous fashion houses are represented: Louis Vuitton, Hermes, Bottega Veneta, Fendi, Dior, Dolce & Gabbana, Ermenegildo Zegna, Salvatore Ferragamo, Prada and Gucci. But don’t expect complete collections in these stores. The demand for luxury items in Prague is lower than in other European capitals. Most stores therefore have only a limited number of items in stock.
Designer Shopping Makes Hungry
Parizska Avenue is also home to some of the best restaurants and cafes. Les Moules, (Parizska 19) is famous for seafood and in particular mussels prepared with dark beer, garlic, coconut milk and spices. Zlata Praha (Parizska 30), fine dining on the rooftop of the Continental Hotel offers beautiful views and exquisite food. When you have done shopping spend an hour or so in the Alchemy Museum and learn how alchemists and turned base metals into gold (or at least trued to do so)
Parizka Avenue was created after the demolition of the Jewish quarter in the early 20th century. The entire historic district was cleaned up and then rebuilt. Nearly 400 houses were demolished because this part of Prague was neglected, disease spread and hygiene was hard to find. A few old buildings were spared; the Old New Synagogue, one of the oldest places of worship in Europe, and the St. Nicholas Church.
The nearest metro station is Staromestka on line A.
Monday to Saturday 10.00-19.00
photos Marianne Crone